![]() The goal? As outlined in one 2020 email from chief operating officer Daniel Vogel to Epic executives: Get the public to turn on Apple (and Google) “without us looking like the baddies.”Įpic’s crusade against closed ecosystems like Apple’s has been going on for many years, as revealed by documents made public throughout the trial. Epic has been laying the groundwork for Project Liberty since 2018. The inner workings of Epic’s years-long plan to present itself as gaming’s knight in shining armor are now public thanks to court filings. And yet, Epic’s strategy to win friends (corporate peers like Sony, Microsoft, and Samsung) and influence people (the general public) appears so far to be paying off. Sweeney’s crusade against Apple is not quite David and Goliath-it’s a fight between two multibillion-dollar tech companies, after all. Project Liberty is now underway, as the first week of Epic’s antitrust trial against Apple comes to a close. Sweeney wanted to shatter Apple and Google’s iron grip on mobile app stores and pave the way for a more open market, and he wanted Microsoft to help. It was August 7, 2020, mere days before Epic would publicly launch Project Liberty, its master plan to dismantle the $91 billion mobile gaming market as we know it. “You’ll enjoy the upcoming fireworks show,” wrote Epic Games CEO Tim Sweeney in an email to Microsoft head of Xbox Phil Spencer.
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